If you do get caught with your trousers down and don’t want to hang up on a fellow human being, type the company name and follow it with ’scams’ while the cold caller is on the line. Ask him to explain the numerous complaints and blog posts detailing their questionable practices. Chances are you won’t be the one rudely hanging up on somebody.
Google offers their Adwords Estimator as a free service, use it! Top spots for relevant Keywords are so appealing to some, but if they drive no traffic to your site……This one can’t even be called a scam, it’s not. It’s just totally worthless!