A popular SEO package being heavily marketed recently is one where a so called “Google Affiliate” cold calls to inform you of their new, unique to them, top placement service.  Credibility is accomplished through the “Affiliate” moniker.  The trick is to sell you the Top Spots for a set of keywords relevant to your business.  This is all true, with the two companies that have recently approached me, the trick is that the keywords are useless.    The problem is that these phrases receive little or no traffic whatsoever, this is for a couple reasons.  One reason, and the more common example is;  they’re simply too long or complicated and receive no hits on a monthly basis (hence, they’re cheap) the other, and a bit more obvious, is misspellings. A succesful keyword might be useless when more than 2 or 3 total words are used or an unusual combination of words.   Google offers their Adwords Estimator as a free service, use it! This one can’t even be called a scam, it’s not.  It’s just totally worthless!